Todd Herman · The Alter Ego Effect
Who do you become when you need to perform?
Todd Herman’s Alter Ego Effect — the same tool used by Kobe Bryant, Beyoncé, and every high performer who refused to let their real-life fears show up on the field.
IN 10 MINUTES YOU'LL BUILD:
✓The name and identity of your alter ego
✓The specific field where you need it most
✓A physical trigger that activates the persona on demand