Leon Festinger · Cognitive Dissonance Research
Part of you doesn’t actually want what you say you want. That part is winning.
Leon Festinger found that when our beliefs and behaviors conflict, we don’t fix the behavior — we fix the belief. This exercise surfaces the hidden conflict you’ve been managing, and names it.
IN 10 MINUTES YOU'LL BUILD:
✓The gap between your stated goal and your actual behavior — named without softening
✓The rationalization you’ve been using to make the gap feel okay
✓A Dissonance Statement that makes the conflict impossible to ignore