Peter Gollwitzer · NYU
The goal you’re chasing isn’t actually the goal.
NYU psychologist Peter Gollwitzer spent 30 years studying goal-setting. His finding: most people are solving the wrong problem. The goal they’re chasing is a vehicle for something deeper — and when the vehicle keeps breaking down, the real need goes unmet.
IN 10 MINUTES YOU'LL BUILD:
✓The real goal underneath the stated one — the need driving the whole thing
✓The if-then behavior that actually serves the real need
✓A statement that separates the vehicle from the destination